RedEarth
Updating an outdated app
MY ROLE
TIMEFRAME
Product Designer
2024
PROCESS
I approached RedEarth, a solar panel battery manufacturer based in Brisbane, suggesting that they consider a redesign for the app that manages their batteries. They agreed and I had a chat with the company’s R&D Director and their Brand Designer about their customers feedback on the app.
We identified several key priorities for the new design:
Clearer visual layout and hierarchy
Less technical and more conversational tone of voice
A modern look, matching their recently updated website
Differentiation between on-grid and off-grid status, with state of charge communicated in ‘hours remaining’ while off-grid
Less prominent live energy pricing because non-trading customers aren’t interested in this information